Helping Online Travel related sites increase their “look to book” ratios!
Helping Online Travel Related Sites Increase Their ?Look to Book? Ratios!
For Immediate Release
April 17, 2000
Contact: Tom Ishikawa
312-236-5433
tishikawa@askrex.net
CHICAGO, IL?Travel industry veteran of over 50 years, noted travel writer, travel lecturer and worldwide explorer, Rex Fritschi announced today his newest venture AskRex.com, Inc. ?AskRex.com, a new application service provider and a global business to business Internet Company, fulfills a need within the already crowded Internet travel space by offering travel companies the only online travel counseling service,? stated Rex Fritschi, president and founder of AskRex.com. ?The loss of airline commissions coupled with the explosive popularity of the Internet is making “live” travel agents and counselors, like myself, obsolete. Yet the need for education and personal counseling through the often complex maze of travel options still exists and remains unfulfilled?until now!?
The AskRex Solution recreates the decision process of a knowledgeable travel counselor who has the expertise to guide consumers through an interactive analysis of their desires and with this information, creates a vacation opportunity tailored to their individual preferences. Because AskRex.com?s proprietary software gives each user personalized outcomes, the application will help subscribing online travel companies to be distinguished from and preferred to other travel web sites; sites that may offer leisure trips but remain inflexible with limited user interaction and unrecognized user preferences. The AskRex Solution intends to help its licensees increase their ?look to book? ratios, a major hurdle within the growing Internet leisure travel market, by merging the human experience factor together with its state-of-the-art ?intelligent system? technology.
The ?Intelligent System? will actually facilitate a higher percentage of completed transactions by carefully sorting through a select inventory of preferred vacation products and making recommendations that will be most satisfying to the user based on his or her travel habits, wants, needs and desires. Recently a major agreement was signed with Abercrombie & Kent, a highly respected and recognized leisure tour and cruise operator. ?Through our proprietary software application, we will be able to offer our customers the ability to tap into Rex?s travel expertise, product knowledge and counseling service via the Internet,? said Tom Ishikawa, vice president of marketing and business development. ?We know that with the addition of quality driven travel partners like Abercrombie & Kent, our customers will continue to be able to offer their clients the same level of expertise and travel products that they are known for.
In addition to Abercrombie & Kent, AskRex.com already has in place over 1000 agreements with equally known quality suppliers within the cruise, tours, hotel and resort industry. I think our supplier agreements speak a great deal about their belief in The AskRex Solution as well as Mr. Fritschi?s expertise and reputation within the leisure travel industry.?
Besides the core online travel counseling service, www.AskRex.com will also make available to its customer base other travel content services such as destination information, an online travel store, Travel Tips as well as the ability to integrate personal assistance and information from a ?live? counselor. ?The objective of AskRex.com,? stated Mr. Fritschi, ?is to educate, counsel, inform, create customer loyalty while increasing revenues for our customers.?